While filing some papers this morning, I ran across a new verb: “to incent”. Ah geez, not another one of these trendy little business words. Hello Google, bring me back something. I discovered that not only has “incent” been kicking around the cubicles for a couple of decades, it is also the abbreviation of an even worse abomination: “incentivize”.
In a mighty coincidence, this morning’s Globe and Mail ran a biting commentary piece on the long history of “verbifying”. They wrote “I am tired of yelling at my TV and shaking the newspaper at the dog.” Amen.

Advertisements