Normally, I don’t pick up the 24, but yesterday’s deliciously alliterative headline drew me in:

Snow Dooms Dome

I wasn’t quite sure why it captured me so at first – perhaps just the rhythm of the three short words with their “o” vowel sounds. Then it was the “dooms dome.” Finally, I realized that it was the succession of sounds in the headline – o, oo, o – which sounded a lot like the “dum dum dum” that is the sound effect that often signals something ominous, like in a horror movie or an ironic turn of events. And so, the news of the report into the collapse of BC Place’s improbable roof was perfectly foreshadowed.

I don’t like the 24 on the whole, for the way they are always shoving it on people outside SkyTrain stations and then the bloody paper is all over the place because people discard it so easily, but I have to admit they have some brilliant headlines. Matt wrote last year about their deliciously ambiguous “Cold Spurs Rush to Shelters” headline, and I’ve never quite forgotten about it.

As a bonus, on my way home, the local community rag also caught my eye:

Police get Proactive

And the name of the program? “Project Protect”! Delicious.

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